There have been several major developments this week in the world of social media.
Meta and Google AI both launched new text-to-video artificial intelligence services, LinkedIn defined new business features, Twitter finally rolled out editable tweets in the US, and Facebook announced new user timeline changes and subscriber posts.
Here is a summary of this week’s news.
Google, Meta unveils text-to-video projects
On Wednesday, Google unveiled its Imagen Video service in a researchers’ summary. The move came a week after Facebook shared its own plans for video AI.
“With a text prompt, Imagen Video generates high-definition video using a basic video generation model and a sequence of interlaced spatial and temporal video super-resolution models,” the researchers said in The report.
Here is a sample of Google’s service.
last week, meta revealed its plan to generate an entire video from a short text prompt. this week, google is doing the same thing. h/t @_akhaliqhttps://t.co/lCbL64iFIwhttps://t.co/27LFzAgL6L pic.twitter.com/USJf6tDFdF
—Rachel Metz (@rachelmetz) October 5, 2022
“Generative AI research advances creative expression by giving people tools to quickly and easily create new content,” Meta said in a blog post announcing the work. “With just a few words or lines of text, Make-A-Video can bring imaginations to life and create unique videos full of vibrant colors, characters, and scenery.”
Here is an example from the Meta service.
Great research from Meta AI on how generative AI could advance creative expression. Interesting potential in space. https://t.co/2qjGj0Ygyq
Here is “Two kangaroos are busy preparing dinner in a kitchen” pic.twitter.com/vyEzB0GBaQ
— Boz (@boztank) September 29, 2022
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Meta’s technology allows users to type in a rough description of a scene and receive a short AI-created movie in return. The technology is not yet available to users and is still in its infancy. The clips are less than five seconds long and contain no sound. The videos have blurry subjects and distorted animation, but represent a huge leap in content generation from artificial.
Like Meta’s version, Google’s Imagen Video is still in its infancy, but the promise of both services is enticing. Recent announcements from Google and Meta Research are a sign that text-to-video is coming soon, which should be an addition to text-to-image services like DALL-E.
LinkedIn hope for new features boost brand engagement
LinkedIn is offering several new features on its brand pages to help increase engagement.
The company offers post templates and colorful stickers to give links more visual appeal.
LinkedIn will also give Page admins the ability to pin comments below posts.
LinkedIn is following Facebook and Instagram in providing additional opportunities for brands. Link templates and stickers will make posts look better and generate clicks, always a huge goal.
Pinned comments are designed to drive more targeted engagement and to highlight the top fans and comments with the most engagement at the top of the response chain.
Twitter’s edit button makes its US debut
Twitter’s edit button is here.
On Thursday, the feature became available in the US for Twitter Blue subscribers.
Here are some examples of edited tweets.
this is a test to make sure the edit button works, we’ll let you know how it goes
— Twitter Blue (@TwitterBlue) September 29, 2022
Just want to make sure we’re all on the same page that 30fps is the best frame rate (this is an edited tweet. You’re welcome)
— Marks Brownlee (@MKBHD) October 5, 2022
Tweets can be edited up to five times and only 30 minutes after the tweet was first posted.
Why is this important: The move isn’t a game-changer, but it’s a good way to fix typos on serve.
Facebook changes timeline, tests follower-only posts
Meta is updating Facebook feeds to give users more power to tell the social network what content they want to see.
The company said “show more” and “show less” buttons will start appearing below friends’ posts, liked pages and recommended content.
You can now customize your @Facebook Feed by selecting Show More or Show Less on posts to find out what’s most relevant to you.https://t.co/B5KgTSpDzV pic.twitter.com/nguWdQxb4s
— Meta Newsroom (@MetaNewsroom) October 5, 2022
If the user clicks either button, it temporarily changes the number of posts they see from the Facebook recommended friend, page, or content.
“By providing more ways to integrate direct feedback into stream rankings, we’re making our AI systems smarter and more responsive,” the company said in a blog post announcing the change.
Additionally, the social network is testing posting options that could be a new source of revenue for brands.
Facebook said it was exploring priority posts for followers, which would allow brands and other content creators to serve posts to followers first for 24 hours, 48 hours or a week.
Follower posts on Facebook could be an absolute boost for brands, which can provide special offers and exclusive content to their customers, while providing a new revenue stream.
Chris Pugh is an editor for PR Daily. Follow him on Twitter and LinkedIn. Send story ideas to [email protected]
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