NEEDHAM, Mass.–(BUSINESS WIRE). Cooling demand and uneven supply contributed to a 15.0% year-over-year contraction. However, shipping volumes remain well above pre-pandemic levels when PC volumes were largely driven by retail refreshes due to the impending end of support for Windows 7.
“Consumer demand remained subdued although promotional activity from Apple and other players helped to mitigate the drop and reduce channel inventory by a few weeks across the board,” said Jitesh Ubrani, research lead for IDC’s Mobility and Consumer Device Trackers. “Supply also reacted to new lows by reducing orders, with Apple being the only exception as their supply in Q3 increased to compensate for lost orders resulting from lockdowns in China during Q2.”
“In addition to shipping volumes, we will be closely monitoring the evolution of average selling prices (ASP) this quarter,” added Linn Huang, vice president of research, Devices & Displays at IDC. “Shortages over the past few years have aggressively driven product line shifts to the high end. This, coupled with rising component and logistics costs, has driven ASPs up five quarters in a row. to $910 in 1Q22, the highest since 2004. However, with demand slowing, promotions in full swing and orders reduced, the rise in ASP reversed in 2Q22. ASP indicates a declining market.”
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Top 5 Companies, Global Traditional PC Shipments, Market Share and Year-over-Year Growth, Q3 2022 (Preliminary results, shipments are in thousands of units) |
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|
Company |
3Q22 deliveries |
Market share in 3Q22 |
3Q21 deliveries |
Market share in 3Q21 |
3Q22/3Q21 growth |
|
1.Lenovo |
16,880 |
22.7% |
20 129 |
23.1% |
-16.1% |
|
2.HP Inc. |
12,706 |
17.1% |
17,603 |
20.2% |
-27.8% |
|
3.Dell Technologies |
11,963 |
16.1% |
15,184 |
17.4% |
-21.2% |
|
4. Apple |
10,060 |
13.5% |
7,174 |
8.2% |
40.2% |
|
5.ASUS |
5,540 |
7.5% |
6,011 |
6.9% |
-7.8% |
|
Others |
17 103 |
23.0% |
21,218 |
24.3% |
-19.4% |
|
Total |
74,252 |
100.0% |
87,319 |
100.0% |
-15.0% |
|
Source: IDC Quarterly Personal Computing Device Tracker, October 10, 2022 |
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Remarks:
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Some IDC estimates prior to financial results reporting. Data for all companies are reported for calendar periods.
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Deliveries include deliveries to distribution channels or end users. OEM sales are counted under the company/brand under which they are sold.
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Traditional PCs include desktops, laptops, and workstations and do not include tablets or x86 servers. Detachable tablets and Slate tablets are part of the Personal Computing Device Tracker but are not discussed in this press release.
In addition to the table above, a chart illustrating the global market share of the top 5 PC companies over the previous five quarters is available by viewing this press release on IDC.com.
IDC’s Quarterly Personal Computing Device Tracker gathers detailed market data from more than 90 countries. The research includes historical and forecast trend analysis, among other data.
For more information or to register for research, please contact Kathy Nagamine at 650-350-6423 or [email protected].
About IDC Trackers
IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets in more than 100 countries around the world. Using proprietary research tools and processes, IDC Trackers are updated semi-annually, quarterly, and monthly. Tracking results are delivered to clients in user-friendly Excel deliverables and online query tools.
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About IDC
International Data Corporation (IDC) is the world’s leading provider of business information, consulting services and events for the information technology, telecommunications and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on IT technology, benchmarking, and procurement, as well as industry opportunities and trends in more than 110 countries. IDC’s analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business goals. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world leader in technology media, data and marketing services. To learn more about IDC, visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC blog for industry news and insights.
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